Email & Text Placeholder List

This list of place holders are used when sending emails, email blasts, text messages, email templates, mail merge documents, mail merge templates, campaign event emails, as well as link group emails* using EngageCRM. One or more place holders may be used in the subject or body of the email. During email processing, each place holder will be replaced with it’s corresponding data item, see below for details, and then will be sent to the recipient(s). If no data item exists, the place holder will be replaced with an empty string (“”).

Related Resources: Lead Email Placeholder List | Company Email Placeholder List | Appointment Email Placeholder List

*Note: When sending an email to a link group simply change the placeholders from PH_ to PH_Link to replace the link group recipient’s fields. 

Place Holder Mapping Table
Place Holder Tag Field Name Replaces the field from a ...
PH_ContactIDSystem Contact IDContact
PH_FirstNameFirst NameContact
PH_LastNameLast NameContact
PH_SalutationSalutationContact
PH_TitleTitleContact
PH_CompanyNameCompany NameContact
PH_Add1Address 1Contact
PH_Add2Address 2Contact
PH_Add3Address 3Contact
PH_CityCityContact
PH_StateStateContact
PH_ZipZipContact
PH_CountryCountryContact
PH_Custom1Custom Text 1Contact
PH_Custom2Custom Text 2Contact
PH_Custom3Custom Text 3Contact
PH_Custom4Custom Text 4Contact
PH_Custom5Custom Text 5Contact
PH_Custom6Custom Text 6Contact
PH_Custom7Custom Text 7Contact
PH_Custom8Custom Text 8Contact
PH_Custom9Custom Text 9Contact
PH_Class1Custom Classification Dropdown 1Contact
PH_Class2Custom Classification Dropdown 2Contact
PH_Class3Custom Classification Dropdown 3Contact
PH_Class4Custom Classification Dropdown 4Contact
PH_Class5Custom Classification Dropdown 5Contact
PH_Class6Custom Classification Dropdown 6Contact
PH_Class7Custom Classification Dropdown 7Contact
PH_Class8Custom Classification Dropdown 8Contact
PH_Check1Custom Check Box 1Contact
PH_Check2Custom Check Box 2Contact
PH_PhoneBusiness PhoneContact
PH_HomePhoneHome PhoneContact
PH_MobilePhoneMobile PhoneContact
PH_OtherPhoneOther PhoneContact
PH_FaxFaxContact
PH_OtherFaxOther FaxContact
PH_PrimaryEmailPrimary EmailContact
PH_Email2Email 2Contact
PH_Email3Email 3Contact
PH_WebsiteWebsiteContact
PH_ciCreatedDate CreatedContact
PH_ciModifiedLast Modified DateContact
PH_CommentsCommentsContact
PH_CDateCurrent DateContact
PH_CDateTimeCurrent Date & TimeContact
PH_CTimeCurrent TimeContact
PH_UserFirstNameFirst NameUser
PH_UserLastNameLast NameUser
PH_UserTitleTitleUser
PH_UserPrimaryEmailEmailUser
PH_LinkedInURLUser’s LinkedIn PageUser

Other useful Placeholders:

Company Classification Table
Request ID Example Contact Field/Mapping Notes
txtCoClass1 5695 Classification 1 Dropdown (must be a valid Class1 code)
txtCoClass2 8569 Classification 2 Dropdown (must be a valid Class2 code)
txtCoClass3 3214 Classification 3 Dropdown (must be a valid Class3 code)
txtCoClass4 8965 Classification 4 Dropdown (must be a valid Class4 code)
txtCoClass5 6547 Classification 5 Dropdown (must be a valid Class5 code)
txtCoClass6 8547 Classification 6 Dropdown (must be a valid Class6 code)
txtCoClass7 8547 Classification 7 Dropdown (must be a valid Class7 code)
txtCoClass8 8547 Classification 8 Dropdown (must be a valid Class8 code)